1-7 von 7
-
Von Seth Godin, Seth Godin. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular ...
-
Von Jeff Cox, Howard Stevens. Jeff Cox has done it again. The coauthor of _Zapp!_ and _The Goal_--bestselling business books that employ engaging fictional tales to advance a slew of practical suggestions--now teams with marketing specialist Howard Stevens to do for sales what his previous efforts did for motivation and ...
-
Crossing the Chasm (256 Seiten)Von Geoffrey A. Moore. Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals ...
-
Von Charles Ferguson, Charles H. Ferguson. If you've ever gone out to lunch with a coworker and suddenly found yourself witness to a savage stream of unflattering assessments of bosses, wicked gossip, and the-emperor-has-no-clothes analysis of your industry, you'll know what it's like to read _High Stakes, No Prisoners_. Ferguson, an MIT ...
-
Von David Clarke, Michael MacFarlane, Michael McFarlane.
« Zurück |
S. 1 von 1 |
Weiter »