Der Kurs
Einige Bücher, die man als angehender Internet-Unternehmer gelesen haben sollte, bevor man zum Rathaus rennt und die Gewerbeanmeldung ausfüllt.
Die 7 Lektionen
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1
The Art of the Start : The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (240 Seiten)Von Guy Kawasaki. What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven ...
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2
Von Hans Emge.
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3
Crossing the Chasm (256 Seiten)Von Geoffrey A. Moore. Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals ...
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4
Von Jeff Cox, Howard Stevens. Jeff Cox has done it again. The coauthor of _Zapp!_ and _The Goal_--bestselling business books that employ engaging fictional tales to advance a slew of practical suggestions--now teams with marketing specialist Howard Stevens to do for sales what his previous efforts did for motivation and ...
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Von Sandra Bonnemeier.
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6
Startup : A Silicon Valley Adventure (336 Seiten)Von Jerry Kaplan. The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he would produce a book. It shows. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. It begins on a corporate jet with the ...
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7
Von Seth Godin, Seth Godin. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular ...