Selling The Wheel : Choosing The Best Way To Sell For You Your Company Your Customers (Buch)

Hiring your first sales rep is often difficult for entrepreneurs, yet hiring the wrong first sales rep can doom the company before it really gets any momentum. This book gives an excellent analysis of 4 types of sales reps, how to recognize them and when they are appropriate to the organization. I highly recommend this book to my entreprenuer clients.

This book is an easy read and packed with lot of wisdom. The author explains the selling process through a story of selling wheels when it was invented in the ancient time. Using the wheel-selling story, the author discusses how different types of sales people fits at different stages of product selling life cycle, what makes a product a world-class product etc. This book is worth reading.

Selling the Wheel

I am not a sales professional, but I thought Selling the Wheel was a good introduction. It provides EXTREMELY valuable information on sales and marketing.

Sales people are broken into four categories:
1. closers
2. wizards
3. builders (i. e., relationship builder)
4. captain & crew

This roughly corresponds to (my examples)
1. luxury car salesman
2. drug rep
3. insurance salesman
4. electronics superstore sales manager and sales crew

My friends who sell thought the categories were interesting. Information about customers, markets, etc., are also organized in this way.

I gave it 4 stars because the story was too long. Also, I really did not see where they were going until about half-way through the book. More of an overview in the introduction would be an improvement. Instead, the authors try to surprise you with the information as the story unfolds. Then you are surprised with a very good overview at the end of the book. There is no table of contents.

Overall, I appreciated it. I can't recommend a better introduction. If you are in a hurry, just read the overview.

I am not now, nor have I ever been a salesperson. I've joined every MLM on the planet and couldn't get past square one because I didn't know how to sell. Reading this book helped me to understand that there are different ways of selling to different markets and at different life-cycles in an organization. Having it in a story format really helped bring across the message much more clearly than just a dry 'this is how you do it' book.

Best marketing and sales book I have ever read until now! It's a nice story about selling innovation and market evolution.